Market demand: a holistic theory and its verification

The paper presents a revision of the contemporary reductionistic demand theory, replacing studying object, i.e. an individual, with fuzzy collection market buyers, regarded as “statistical ensemble consumers”. new holistic theory formally retains neoclassical reconsidering utility function collective one. A nonparametric verification method is presented, which uses economic (Konus) and formula Fisher indexes. has variational character based on ill-posed problems. Verification carried out simultaneously construction Konus demonstrated example Giffen model.